Invisalign Pop-Up opens in Westfield, Stratford

Align Technology has launched a new Invisalign Pop-Up, in Westfield Shopping Centre Stratford, east London. It hopes the pop-up experience will re-invent the way consumers interact with the brand. It is a new way of accessing information about teeth straightening and connect with Invisalign doctors in the local area. Fast and convenient Invisalign Pop-Up Patients are increasingly becoming digital-savvy and informed. Indeed, they want to stay in control of their choices and want their experiences to be fast and convenient. The Invisalign Pop-Up therefore taps into these trends by offering an interactive brand activation. ‘It takes them on a digital journey to a new smile,’ Alexandra van der Stap, Align Technology VP consumer marketing, EMEA, said. ‘Our previous

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