Delegation shouldn’t mean abdication when it comes to discussing treatment costs with patients, Alun Rees says. Some dentists hide their light away; they often fear rejection and are reluctant to tell their patients what can be done, what choices are available and, especially, how much it will cost. They are reluctant to embrace the concept of selling, that is, the exchange of a product or service for money. Often there is a problem of self-worth; sometimes a deep-rooted feeling that healthcare should not be associated with cash. But the same individuals also expect a good income and to be valued by their patients. Most grow up or learn to cope (practice ownership helps) and accept that dentistry exists in a commercial world. Some do
from https://www.dentistry.co.uk/2019/06/11/price-paid-persuasion/
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https://healthnews010.tumblr.com/post/185535175608
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